Decentralized Social (DESO)
Decentralized Social, commonly known as DeSo, is a Layer 1 decentralized social network platform designed to offer users features similar to traditional Web 2.0 platforms, while also providing content ownership and monetization opportunities. It enables the seamless migration of social data, content, NFTs, and coins across applications built on the DeSo network. The platform was founded by Nader Al-Naji, who also serves as its CEO.
Overview
Founded in 2021, Decentralized Social is a Layer 1 blockchain aimed at decentralizing and expanding social applications for billions of users, ensuring ownership of their social data stored on-chain. The platform utilizes blockchain technology to establish a public utility for social content, empowering users to have more control and fair earnings, thereby challenging traditional social media platforms.
| Ticker | DESO |
| Category | Cryptocurrency |
| Website | https://www.deso.com/ |
| @desoprotocol | |
| Telegram | desoblockchain |
| https://www.reddit.com/r/DESO |
The DeSo blockchain incorporates standard social media features like profiles and posts, alongside blockchain-native features such as social tokens, tipping, and NFTs. This enables creators to monetize their content more effectively, treating social data as a public utility and allowing users access across various independent third-party apps.
Diamond
Launched in November 2022, Diamond is a decentralized social media application on the DeSo blockchain. It allows users to retain data ownership and earn income from their content. By storing posts and social connections on-chain, Diamond App enables users to transfer their data across different DeSo-based applications, thus granting them control over their online identity and simplifying account management.
Features
Creator coins
Every profile on DeSo generates a social token known as a Creator Coin, which users can purchase, creating a marketplace for social influence. These coins allow users to engage financially with creators, correlating coin value with individual popularity. Features such as premium messages, sponsored posts, and stakeholder meetings provide creators with opportunities to monetize their content and interact with their audience.
Social NFTs
DeSo's Social NFTs integrate the functionality of NFTs with social engagement features, encouraging interaction and collaboration among users. These digital assets are linked to user profiles on the platform, allowing users to display collections, engage with others' NFTs, and participate in social activities. Social NFTs may also offer exclusive content or experiences to holders, enhancing their social value within the DeSo community.
Social tipping
Social Tipping on DeSo uses the platform's native currency to allow users to tip content creators directly. Through the "diamonds" feature, users can give varying amounts of money to content they appreciate, with tips being instantly received by the creators. This feature supports economic growth as the platform expands.
Technology
DeSo identity
To engage with the Decentralized Social network, users must create a "DeSo identity," a versatile profile for interacting across various decentralized social media platforms. This identity consolidates users' funds, content, and profiles, facilitating seamless interaction and allowing followers to track influencer engagements.
Hypersync
Hypersync is a synchronization method developed by DeSo engineer Piotr Nojszewski, designed for infinite-state blockchains like DeSo. Unlike traditional methods, Hypersync syncs by downloading a "balance sheet" of user balances, streamlining the process significantly. It incorporates innovative techniques such as EllipticSum and Ancestral Records to optimize efficiency.
EllipticSum
EllipticSum is an algorithm developed to address state integrity verification in blockchain synchronization processes. It relies on Elliptic Curve Cryptography principles and enhances efficiency by requiring minimal data storage, enabling blockchain systems to scale effectively.
Ancestral records
Ancestral Records optimize blockchain state synchronization by minimizing redundant data storage. Inspired by software version control solutions, this approach helps blockchain systems achieve greater scalability without compromising data integrity or performance.
Infinite-state
Infinite-state applications continuously store data based on user actions. The DeSo blockchain supports social apps with a structured schema for data organization, offering lower storage costs and instant data querying. This infrastructure can be adapted for various infinite-state applications, potentially impacting multiple Web 2.0 sectors.
Content moderation
DeSo employs a moderate approach to content moderation, addressing harmful content without hindering innovation. By holding websites legally accountable for harmful content, DeSo ensures compliance with legal standards and maintains user trust and safety. Applications like Diamond use filtering mechanisms to prevent harmful content from being displayed.
DeSo nodes
DeSo nodes are integral to the network's decentralization, managing content collation and distribution. They access the DeSo firehose to control streamed content, allowing customization for specific themes. Nodes offer revenue streams through transaction fees and sponsorships, with guidance provided for optimizing node operation.
Revolution PoS
On March 22, 2023, DeSo introduced its Proof of Stake (PoS) system, Revolution, to enhance scalability and efficiency. This system incorporates elements from various PoS systems and innovations such as Revolt and Liquid Bonding, aiming to maximize deflation and decentralization.
DESO Coin
DESO is the native cryptocurrency of the Decentralized Social blockchain, functioning as the primary currency within the network. It supports substantial data volumes and distinguishes itself as a coin, with other cryptocurrencies in blockchain applications considered tokens.
Tokenomics
DeSo's token supply is capped at 10.8 million, with allocations for the core team, mining, and distribution through a public sale.
Partnerships
MetaMask
In September 2022, DeSo integrated MetaMask, allowing over 30 million Ethereum users to access decentralized social media without gas fees. This integration promotes blockchain interoperability and enhances user engagement within the DeSo ecosystem.
Livepeer
On February 21, 2023, DeSo partnered with Livepeer to establish a decentralized live video streaming network. This collaboration aims to shift control from traditional corporations to open-source software with crypto-economic incentives.
Spheron
On September 28, 2023, DeSo collaborated with Spheron to facilitate the deployment of DeSo nodes and the development of decentralized social media applications, supporting developers in building the next wave of DeSo applications.