Verasity (VRA)
Verasity (VRA) is a cutting-edge cryptocurrency built on the Ethereum network, designed to revolutionize the digital advertising and video content ecosystem. It aims to combat advertising fraud, offer open access to infrastructure for publishers and advertisers, and reward users for engaging with video content. With a focus on transparency and efficiency, Verasity combines artificial intelligence, machine learning, and blockchain technology to create a robust advertising platform and a rewarding staking ecosystem.
The Verasity ecosystem
Fighting advertising fraud with VeraViews
| Ticker | VRA |
| Category | Entertainment |
| Website | https://verasity.io/ |
| @verasitytech | |
| Telegram | VRAchannel |
| https://www.reddit.com/r/Verasity/ | |
| Contract Addresses | |
|---|---|
| ethereum | 0xf4...55 Copied! |
VeraViews, a core component of the Verasity ecosystem, is an open-ledger video advertising platform centered around the patented 'Proof of View' (PoV) technology. This technology is designed to combat advertising fraud by tracking invalid traffic (IVT) and providing auditable campaign statistics for brands. By ensuring ads are viewed by real people, VeraViews enhances campaign return on investment (ROI) and accelerates payment times for publishers. The platform consists of 13 modules, including AI and machine learning components, to bolster the advertising supply chain.
In 2022, VeraViews achieved significant milestones, including a partnership with Nasdaq-listed Brightcove, a major video technology provider for over 30,000 web publishers globally. Additionally, VeraViews became an Amazon Ads Partner and introduced the first third-party developed ad-support plugin for the Brightcove Web Player in August of the same year.
Payment solutions and rewards with VeraWallet, VeraCard, and VeraPay
Verasity's ecosystem extends beyond advertising, offering innovative payment solutions through VeraWallet, VeraCard, and VeraPay. These platforms provide an open-access payments infrastructure, allowing seamless transactions within the ecosystem. VeraWallet, a user-friendly non-custodial wallet, is central to the staking economy, with over 300,000 users participating and earning a guaranteed 15% yield until April 2024.
Enhancing the attention economy with Rewarded Video
Verasity’s patented Rewarded Video module incentivizes users to watch video content by offering rewards in the form of $VRA tokens. This approach not only engages users but also creates a more interactive and rewarding experience within the digital content landscape.
The $VRA token and staking economy
Utility and applications of $VRA
The $VRA token serves as the backbone of the Verasity ecosystem, providing a single utility token for a range of applications. It is used to fund advertising campaigns, enable staking through VeraWallet, facilitate payments via VeraPay, and distribute Watch & Earn rewards. This multifaceted utility positions $VRA as a crucial component of Verasity's operations.
Circulating supply and deflationary model
There are currently 10,114,152,328 $VRA tokens in circulation, with a deflationary model in place. Verasity employs a buy-back and burn strategy, using revenues from its advertising ecosystem to reduce the circulating supply regularly. To date, over 242,000,000 tokens have been burned. The total supply of 100,114,152,328 tokens also includes 90 billion Proof of View Marker tokens, which are non-tradeable and exclusively power the VeraViews adstack back-end. Verasity is exploring the possibility of moving these tokens to a separate blockchain to further enhance their utility.
Staking and trading
Verasity boasts a thriving staking economy through VeraWallet, attracting over 300,000 users who benefit from a high-yield staking option. Moreover, $VRA enjoys high trading volumes and is listed on several tier-one exchanges, including KuCoin, Bithumb, OKX, Gate.io, Crypto.com, Huobi, Bybit, and Bitfinex, ensuring widespread access and liquidity.